"LES RACINES DE LA VIE" ou LE "BRIN D'HERBE"

Tournages aux USA, au Brésil, en Afrique, en Asie, etc. Les images de ce film, et plus spécifiquement les portraits faits lors de ce Tour du Monde, ont été le fondement d'une communication généraliste, basée sur la séduction, qui a permis de développer et d'affirmer une image mondiale pour la société bioMérieux. Les portraits et autres images de ce film ont permis de construire durablement avec un concept simple et fort, celui du "brin d'herbe", toute l'identité visuelle de l'entreprise sur plusieurs années : site internet, rapports annuels, entrée en bourse... Une réussite de communication ! Musique Pascal Morel.

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